Permanent Cosmetics is business specialty
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By GENE STOWE
When Kathy Wise applies makeup at A YOU’nique Image, the makeup stays applied. Wise, who got interested in makeup by watching her mother work with Avon, is a specialist in permanent cosmetics, board- certified with the American Academy of Micropigmentation and a member of the Society of Permanent Cosmetic Professionals and Practitioners of Permanent Cosmetic Association, International. “I’ve been in the beauty business for 32 years,” she says. “I’ve been doing permanent makeup for 14 years. Permanent makeup is a form of cosmetic tattooing. It’s wonderful for people who have health problems. Maybe they don’t have eyebrows or they can’t see to do their makeup. “Some of my people have been declared legally blind. They get up and there it is. It always looks the same. They don’t have to worry about applying makeup. Some people do it for beauty. Some people do it for health reasons. They like the look. They feel good about it. It makes them feel good when they look in that mirror.” Permanent cosmetic makeup involves micro-implanting natural pigments into the dermal layer of the skin with a specially designed machine. The result is a natural shadow of color on the Skin The procedure is useful for people whose shaking hands make cosmetic application difficult, those who have scars that can be camouflaged, or those who have lost their eyebrow hair. “Eyebrows are the most popular thing I do,” Wise says. “A lot of women have either over- tweezed their eyebrows or they have lost their hair because of maturity. I can give them the look of having brows even if they don’t have them. “If you look at the face as a canvas, the eyebrows are the frames of that canvas. You give them a finished look. It looks like they’ve had eye surgery. I give them more of a lifted look. I can give them more of a symmetric look.” Customers can still use ordinary makeup if they want an occasional change, such as someone who has permanent brown-black eye-liner, she says. “They could add black to it. They could add purple or blue and it enhances what they already have.” Wise was already considering permanent makeup when she met someone who had used it. “I’ve always been interested in makeup,” she says. “One of my clients came to me with permanent makeup. I had started to do research on it. I did a lot of home- work. I got to several conventions and educational seminars throughout the year.” In October, she bought a new machine at a seminar in Orlando for the work. “I originally started out with a tattoo machine,” Wise says, adding that she and ordinary tat-too artists refer customers to each other. “I don’t do regular tattoos. What I do is cosmetic tattooing.”
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